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Artifice was made for the ones who never fit the mold — and never wanted to.
We’re not interested in fitting in.
We’re not here to follow rules someone else wrote in a boardroom decades ago.
We’re here for the ones who saw the script, laughed, and rewrote it — in bold, in all caps, in their own language.Artifice is for the people who won’t tone it down to be palatable, won’t shrink to be accepted, and won’t settle for less just to stay comfortable.
We make clothes for the after-hours version of you — the loud, real, electric one that doesn’t need approval to exist.
Confidence is your armor. Style is your voice.
We just give you the wardrobe for it.
The word Artifice means “a clever device or strategy,” “a trick,” or “an illusion.” It plays on duality — the fine line between art and rebellion, style and deception, image and identity.
But here’s the twist:
We chose Artifice because fashion is artifice — it’s how we shape perception. It’s armor, attitude, and artistry all rolled into one.
What you wear is the mask you choose — not the one society hands you.
Artifice isn’t about faking it.
It’s about owning the illusion, bending it, breaking it, and making it your own.
Because if the world’s going to put you in a box, you might as well light it on fire and walk out dressed like a god.
Artifice was born in Mumbai — a city of contradictions, chaos, and creativity.
Just like the people we design for, this city never sleeps and never stops.
Our collections are inspired by real streets, late nights, sharp edges, and quiet revolutions.
Everything we make is designed for movement. For expression. For real life and everything that comes with it.
No fluff, no filler — just bold silhouettes, standout prints, and detail that tells a story if you’re paying attention.
If you’ve ever been called “too much,”
If you’ve ever had to shrink yourself to make others comfortable,
If you’ve ever been told to tone it down, settle down, or calm down —
This is your brand.
You don’t need to fit in. You need to be seen.
If you’ve ever been called “too much,”
If you’ve ever had to shrink yourself to make others comfortable,
If you’ve ever been told to tone it down, settle down, or calm down —
This is your brand.
You don’t need to fit in. You need to be seen.
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